Top Social Media Marketing Tips for the 2022 Holiday Season
Social Media Marketing
The 2022 holiday season is quickly approaching and many business owners are left wondering how to best use social media to market their business and reach potential customers. Social media marketing is a powerful tool for driving holiday sales and there are many tips business owners can follow to make the most of their social media efforts. In this blog article, we will outline key social media marketing tips to ensure business owners have the most successful holiday season possible.
2022 Holiday Sales Trends
As we mentioned above, social media marketing is a powerful tool for driving holiday sales. But what are some specific trends businesses should be aware of?
First, it’s important to understand that shoppers are increasingly using social media to research and discover new products. In fact, 72% of consumers say they are more likely to purchase a product they first saw on social media. This means that businesses need to make sure their products are visible on social media platforms like Facebook, Instagram, and Pinterest.
Additionally, mobile shopping is on the rise and is expected to account for nearly 60% of all ecommerce sales during the 2022 holiday season. This means that businesses need to optimize their website and social media content for mobile users. Make sure your website is mobile-friendly and that your social media posts are easy to view and engage with on a mobile device.
Finally, social media users are increasingly interested in supporting brands that align with their personal values. In fact, 79% of consumers say they would only purchase products from brands that share their values. So, make sure your social media content reflects the values of your brand and your customers.
Reasons to Create a Marketing Plan for Social Media
As a business owner, you may be wondering if creating a marketing plan for social media is worth your time and effort. After all, social media is free to use, so why not just post randomly and hope for the best?
Unfortunately, that’s not a very effective strategy. In order to maximize your social media marketing efforts, you need to have a plan in place. Here’s why:
A social media marketing plan will help you determine your goals and objectives. What do you want to achieve with your social media marketing? Do you want to increase brand awareness? Drive traffic to your website? Boost holiday sales? Once you know your goals, you can create content and strategies that are more likely to help you achieve them.
A social media marketing plan will also help you create more targeted and effective content. When you know who your target audience is and what they’re interested in, you can create content that appeals to them and is more likely to resonate with them.
Finally, a social media marketing plan will help you stay organised and on track. Social media marketing can be time-consuming, so it’s important to have a plan in place to ensure you.
Why Create Holiday Marketing Campaigns
The holidays are a critical time for businesses, especially small businesses. Holiday sales can make or break your year, so it’s important to have a solid social media marketing strategy in place.
One of the best ways to market your business during the holidays is to create themed campaigns that coincide with the season. Not only will this help you promote your products and services, but it will also help you build brand awareness and create a sense of urgency.
Here are a few tips for creating successful holiday campaigns:
1. Start early: The holidays are a busy time for everyone, so it’s important to start your marketing campaigns early. This will ensure you have enough time to promote your products and services, and it will also help you avoid the last-minute rush.
2. Be creative: Get creative with your campaigns and try to come up with something that will stand out from the competition. Use festive colors, holiday-themed graphics, and creative marketing copy to grab attention and make your campaigns memorable.
3. Promote discounts and deals: Everyone loves a good deal, so make sure to promote any discounts or deals you’re offering during the holidays. This will help you boost sales and revenue for your business.
Understand your customers needs
You can make your holiday marketing campaigns effective if your campaign appeal your customers and fulfills their needs.
Coresight Research has revealed that around 60% of holiday shoppers want to receive physical gift cards. Furthermore, they expect to spend 20% more on gift card purchases. A report by 84.51% also confirmed the same trends. Due to increasing costs, 57% of consumers are looking for sales, deals and coupons.
One of the trends you should look out for is shipping time. In 2020, 14% of consumers expected to receive their holiday gifts within two days, according to Radial. But for this year, 33% of consumers indicated that the reasonable timeline is 2 to 3 days. Meanwhile, free shipping remains the top factor in deciding to purchase.
Every business including SMEs and corporates can create successful christmas social media campaigns for holiday festivals. This will not only help you to grow your brand but you can expect higher customer engagement and/or more sales. I am giving you top 10 tips for social media marketing:
- Make your holiday calendar
This is the best thing that you can do for your brand. You can make a content calendar and plan for a number of posts to share to celebrate the holiday. The number of posts can be any and you can share that every day or four in a week. You can create beautiful graphics if you have an in-house designer or you can hire a web designer. You can also use platforms like canva and explore more design options there.
- Run discount offer
Everyone loves the discount and uses this opportunity to get more customers. We bet you that your customer will appreciate the discount offer and you never know that small discount they are looking for purchasing the product. While creating a discount offer, you have to take care that the offer should be relevant and align with your holiday campaign.
- Arrange something more for your social media audience
You can create gift cards or provide some other options that help you to attract more social media followers for shopping. You can also take help of social media advertising platforms to get ideas about your customer needs. You can utilize any social media channels like Facebook, Instagram and Tiktok for your advertisement.
- Arrange draw system
You can arrange a draw system for your customers as every customer loves a bonus without purchasing anything. You can increase your customer engagement by using proper hashtags for content. You have to make sure that the contest must run on a given date and rules should be clear. Also, you have to make sure that you respond to your customer promptly for any kind of clarification regarding giveaway.
- Give gratitude your customers
During the holiday season, consumers often take more time than usual debating what — and where — they want to spend their money when it comes to purchasing gifts. This means even loyal and long-term customers may buy from elsewhere.
If your business seeks to lure returning and prospective customers back into your store, you need to stay on their mind. An outstanding holiday marketing strategy for keeping customers dedicated and loyal to your brand focuses on gratitude.
Prove customers how valuable they are to your business. While there are a multitude of ways you can thank customers, sending out an email or a physical card is one of the easiest acts that can motivate consumers to do their holiday shopping with your business.
- Create content that appeal to customers emotions
As the holidays approach, consumers and businesses can often find themselves facing a mixture of emotions, from excitement to nostalgia. A smart holiday marketing strategy appeals to these emotions, which can encourage customers to make your company a part of their holiday shopping.
When you’re planning your holiday social media marketing campaign, be sure to bring a strong emotional appeal to the forefront. Share inspirational messages on social media, for example, or provide a behind-the-scenes look at how your company celebrates the holidays to evoke powerful feelings.
- Schedule content and automation in advance
The longer and bigger the holiday, the more you will have to treat it as a fully-fledged social media campaign. Scheduling content in advance will free up a lot of time and ease some of the pressure on you. After all, you would rather engage in conversations your content creates than stress over what to post and when. Write a few relevant articles and schedule their publication over the holiday. Write the social media posts for all the different platforms and select their optimal post time. It’s time to schedule your content now and get advantage later from it.
You can also boost your marketing campaigns on social media by automating your social media posts.
- Use proper and best hashtags
Due to the fact that 81% of buyers have a social media profile, you would not like to miss out on the opportunity to reach new buyers and influence existing ones on these social media channels. If you are already using social media marketing, make sure to optimize it during the holiday season.
You can take advantage of hashtags on social media channels like Instagram and Twitter as you can make the most out of the best hashtags. You can utilize hashtags to promote your product, sales, discount or giveaway. You can also encourage customers for use of your hashtag while posting their photo or status including your product into it.
You have to make sure that your hashtag is smaller and easy to remember, so shoppers can easily remember your brand. There are many chances that the right hashtag can help you to reach the new customers who are looking for perfect and budget friendly gifts for their family and friends.
You can get more ideas about hashtags by following your industry or competitors. By following your competitors’ hashtags, you can get an idea about customers’ needs and create social media posts accordingly.
- Create video marketing campaign
Video is another great form to educate your customers about your brand. You can create a video and publish it in your website, email marketing or social media channels that can help you to deliver the branding message of your company. Product videos also help your customers to get more detail about the product and easier to make purchasing decisions for holiday gifts.
- Give best piece of suggestion free of cost
If you have a limited budget then this trick will surely work for you. You can share actionable items and educate your customer about different products, importance of holidays etc.
- Utilize email marketing
Social media can be a powerful tool, but like any other marketing channel, it becomes even more effective when used as part of an omnichannel campaign. One of the easiest ways to empower your social media campaign is to back it up with an email marketing campaign. Inspire your clients and prospects for the holiday by sending an email. Avoid being overly promotional and focus on being useful instead.
During this festival season, customers are checking their email more often as they don’t have time for answering the phone calls and physical offers. Moreover, many popular brands are providing best deals via email. You can send your promotion, coupons or best selling products in detail through email and it can create opportunities for you to generate more sales.
- Create holiday product ads
This social media marketing strategy won’t work for small businesses as they have limited budgets. You can utilize this strategy if the budget allows and your products are aligned with it. You have to make sure that your ad copy has a holiday touch and looks elegant to the users.
- Retarget clients
An overwhelming 96 percent of consumers will leave a website without making a purchase. This means that only four out of every 100 people visiting your site buy your product or services. With remarketing advertisements, you can change this number and get more sales.
If customers provide their emails, but don’t proceed to the checkout page, you can send them a reminder email. This email will remind them that their cart has an item or two in it, which may persuade the customer to finish the purchase.
Find the right social media platforms
While selecting the social media channel for marketing, always check the latest trends in the market for holiday time frames. You have to understand that customers’ social media usage will change as the holiday comes near. Here we are providing you different options to differentiate on different social media channels on this holiday season.
- Create a poll or emoji selection
Facebook is the best platform to create a poll to engage with your customers. You can get an idea about your customers’ needs and check their knowledge about products. Polls will help you to grow your target audience.
- Make interactive posts
You have to keep in mind that you design your social media posts based on red and green color as Christmas is a festival of red and green color. Your posts should convince your customers that your Facebook page is the right place for all the purchase of their holiday gifts.
You have to add a proper call to action in your post and you can ask your follower to share that post to their friends or tag them into posts for more interactive. You can increase brand awareness before you start selling products and provide special offers on holiday.
- Share your holiday story
You can utilize your storytelling skills through holiday posts. You can encourage your readers for the holiday spirit by sharing your stories of the holiday season. There are multiple ways to share your stories like using facebook live streaming or posting series of story images.
- Connect with your followers
If you already have a good number of followers on twitter then you can engage with your existing followers and cheer them up for holiday. Holiday season is the right time to be active and keep engaging with your audience. You can use different tools to track your customers who mention your brands in their posts.
- Start working with local business
You can collaborate with multiple local businesses in your city to generate buyer oriented posts. You can arrange events with sponsorship events or product events.
- Create holiday theme based hashtags
Twitter hashtag will allow you to find a new customer base as well as engage with your existing buyers. It will also help you to track results of your social media campaign. Try to create festival theme based hashtags.
- Grow your users using paid ads
You can increase the audience by already popular tweets using Twitter Ads. Your audience can retweet your already popular tweets and share with other users. You can also add promo in your twitter Ads and drive them to your website.
- Create photo competition
This is one of the best ways to increase your engagement with the audience. You can set goals through photo contests and track results out of that. These contests can allow you to understand your audience’s thoughts about your brand. While creating photo competition, you have to keep in mind that it should be related to your product/service. Also, make sure that it should have call-to-action, so customers directly reach you.
- Photo should match holiday theme
Your instagram posts should be consistent and match with holiday themes including images, colors and content. This way, it will be easier for your customer to remember your products or service.
Hire Social media expert to get maximum ROI for your holiday social media campaign
As a business owner, you can create social media marketing campaigns for yourself with some planning. You have plenty of options to promote your business by yourself but you might need help from experts who have a proven track record in this. With more than 8 years of experience, Theunpluggedweb is the right choice for your holiday social media campaign. You can contact us on info@theunpluggedweb.com.
