What and How? All About Long Tail Keywords You Cannot Afford to Miss!
What has a low search volume but a high conversion rate? The answer: long tail keywords.
So what basically are long tail keywords?
Visitors are more likely to utilize long-tail keywords, which are longer and more specialized keyword phrases, when they’re near to making a purchase or when they’re utilizing voice recognition.
Compared to short or “head” phrases, most long-tail keywords have a lower search volume. At first, they appear somewhat counter-intuitive, but if you understand how to use them, they may be quite useful.
A multi-word or hyper-focused keyword phrase that customers frequently type into the search field when seeking for something special is referred to as a “long-tail keyword” in the field of online marketing. Because long-tail keywords are so specialised, people who employ them in searches are frequently on the verge of completing a purchase.
These are used in SEO to describe a multi-word or hyper-focused keyword phrase that consumers often type into the search bar when looking for something specific.
Examples Of Long Tail Keywords:
As long-tail keywords are so specialised, people who employ them in searches are frequently on the verge of completing a purchase. Unlike single-word keywords or “head” terms like “dog,” “clothing,” and “vacation,” which tend to denote research, long-tail keywords are more specific.
Some of the examples of long tail keywords are:
fresh coffee grounds near me, instead of coffee grounds
advanced keyword research services, instead of keyword research
what does black tea taste like, instead of black tea
find long tail keywords for seo, instead of long tail keywords, etc.
Now, coming straight to the point of discussion, which is,
why are Long Tail Keywords important?
Long tail terms, as indicated, have a stronger search intent despite having a lower search volume. Popular search phrases, on the other hand, are extremely competitive and may take years to rank for, if at all.
In addition, they can have even greater worth when it comes to paid search advertising. They are more specialised and have lower levels of competition, which results in lower cost-per-click (CPC) prices. Your Google Adwords campaigns can achieve higher ad ranks on relevant searches as a result of focusing on relevant and precise long tail keywords without having to pay a big premium per click.
According to Search Engine Land, Long tail terms are used in 70% of all online searches. Furthermore, according to Better Visibility, “95.88% of Google queries have four phrases or more.”
That indicates that, at most, 30% of searches are made using short tail keywords (sometimes referred to as head phrases) that only contain one or two word.
How To Find Long Tail Keywords For SEO (Keyword Research Tips From SEO Content Creators) :
It’s time for you and your team to put on the SEO content producer hats now that we’ve built the foundation for what long tail keywords are and their importance. In comparison to standard keyword research services, this research is slightly different.
Here are some suggestions for conducting keyword study to identify long-tail keywords:
1. Identify Your Head Terms
Your key phrases should be closely relevant to the goods or services you offer as part of your business. If you run a coffee shop, for example, “coffee shop” would be your headline term and the starting point for all of your long tail keywords.
From your head term “coffee shop,” you can generate long tail keywords by stretching it into the following:
• “coffee shop near me”
• “coffee shop + [your city]”
• “best coffee shop with free wifi for working”
2. Use Google’s Search Feature and Sections
Few people are aware that Google offers a free tool for generating long-tail keywords. Imagine that you want to publish a post about black tea for your health-related site. Take “black tea” as a starting point and enter it into Google.
Then, pay close attention to the autocomplete tool and the following sections: Individuals also conduct Related and Ask searches, which produce long tail keywords on their own.
When you click any of the drop-down arrows in the PAA section, you’ll get additional recommendations.
But, the secret to using Search On google effectively is to filter the results and only pick long tail keywords that are extremely pertinent to your products and goals.
3. Fortify Your Research With a Long Tail Keywords Tool
A keyword research tool can help you refine your plan even though the methods mentioned above are sufficient to produce long tail keywords that you can target straight away.
When it comes to tools, you have many options:
• Semrush’s Keyword Generator
• Ahrefs’ Keyword Explorer
• Similarweb’s Keyword Generator
• WordStream’s Keyword Research
Using any of these tools, though, can be difficult due to the extensive data they present, which includes keyword difficulty, search volume, traffic potential, global volume, and rich keyword suggestions. This takes us to our final piece of advice.
4. Partner With an SEO Content Strategist Specializing in Advanced Keyword Research Services
Together with the first deluge of information, targeting long tail keywords presents other challenges like usage. Grammatically incorrect long tail keywords can make it challenging to use them in your article. the experts in SEO research.
For SEO specialists, there are a multitude of workarounds for smooth keyword usage, including the use of stop words and punctuations.
However, even though it is largely obsolete, keyword stuffing is still a trap that many companies fall into when operating without professional advice.
When working with long-tail keywords, keyword stuffing can be seductive, but it’s unethical and could cause Google to penalise your website, which would lower its rating.
Fortunately, with many professional SEO content strategists, you can dodge any harmful hiccups that come with targeting long tail keywords. Professionals look past the tall figures of potential traffic that many get blinded by. But rather, they place user intent at the fore of the SEO blueprint.
We have given you enough importance of Long Tail but to conclude with, these are the main benefits of targeting long tail keywords in your content marketing campaigns:
- Long tail keywords match the user’s intent
- Long tail keywords are easier to rank compared to non-long tail keywords
- There are more long tail keywords than head keywords
- Long tail keywords have higher conversion rates
- Long tail keywords help you build website authority and trust
- You will get more traffic than the suggested search volume.
Start with your strategy now!