Top Meme Making Apps are changing the social media platforms

Nowadays, anything new event happened anywhere in the world, you will find out numerous memes on the same event in few minutes. Some of the best memes will stay for a longer period of time. In day-to-day life, we are also receiving numerous memes and we are sharing with our loved ones through different mediums like WhatsApp, Twitter, Instagram, etc. Memes are quite relatable to the events and make us happy.

Memes are a hint, or theme that shows the recent cultural system and are shared from one individual to another. You might have laughed often when some of your loved ones has shared any memes that is related to the present scenario and happenings taking place globally.

Based on some information, memes have been the most popular words search on the internet nowadays. With the increasing fame on social media, making meme has been a lot of. In a day to day life, our social feeds are filled with numerous of memes every morning.


Though memes are intended to lighten the mood of person, they have also turn out to be a great marketing option for salespersons because of their funny and realistic approach.

How big brands are using memes for marketing?

Brands typically have 2 opportunities while its coming to meme marketing. Either they can use current meme for their brand or create a brand new meme to start. 

Use of current meme: Sometime, few memes can be viral quickly and stay in human’s mind for 3 to 4 months and they might be trending in social media as well. Brands can exploit these trending memes and relate to their product or brand to raise popularity of brand or product.

These kind of memes will help you to connect with society swiftly. The main disadvantage of these memes are they might not deliver the desire message to the people. So brands should be cautions with the choice of the meme.

Creating a new meme: For delivering meme a more innovative & tailored look, few brands craft new memes. This require creativity and unique thinking. Once the meme is prepared, it can do miracles if it able to connect with the audience.

Points that needs to keep in mind while doing meme marketing

The brands must follow few guidelines that help them to create effective memes. Let’s check out few of them here.

– Brand should try to recruit individuals who has good knowledge of meme-making & social media platforms. Those who are famous with numerous followers and know how to connect with the people.

– Memes are usually hilarious & entertaining. Therefore, the brands should not fall back from showing their funny side & impart memes with a solid message and funny part.

– The memes are made to target a specific viewers section. So, if they can relate their problems with the meme, then that’s enough. Brand should not worry if everybody understands or not. There might be a some of the people who won’t connect with the idea.

– Brands should use relevant hashtags to increase their audience base. Try to connect with the audience with different activities like tag other people, doing giveaways etc. 

– Brands should always keep themselves updated from latest things are happenings around the world to create best memes for their brand.

Meme-Making Apps

So, now as a brand, you might be thinking that how folks are so creative & bring lots of memes every other day. These persons are definitely creative but what aids them is the meme-making apps. The meme-making apps by top mobile app development company have jam-packed the market. There are numerous meme-making apps available in the play store & apple store. We are showing a few of them here.

9GAG: 9GAG is a video meme creation app, convenient to use & loads super fast. Users can create & share memes on different social media platforms like WhatsApp, Instagram, Facebook, Twitter. It is available on android and iOS. If 9GAG picks the meme, the user can get instant fame.

– Memedroid: This is one of the oldest meme apps, including all the viral & old memes. It has a library that is full of old & new memes. Meme makers can use their pictures to produce memes in their languages.

– Meme Creator: It’s one of the most famous memes apps with a 5 million user base. Users have various options to choose from different backgrounds for creating memes.

Whale: It is a new meme app introduced recently by Facebook. The users have the option of using current pictures and creating image memes. The best part is that it is free to use with in-app purchases & subscriptions.

– Mematic: This is for iPhone users, particularly with a vast library of templates that the creators can use. They can pick from various templates or create their image memes.

The Bottom Line

Meme marketing has turn out to be super popular in recent years. 

If you desire to build your meme-making mobile application, you can get in touch with our proficient mobile team.

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How much does it cost to develop a Blockchain App?

Blockchain Technology is one of the most popular technologies nowadays. Blockchain technology is used to transform the traditional business methods into digital and make the transaction easier with one to one. We can say that Blockchain is the perfect digital transformation of digital transactions.

These days, customers are looking for top mobile app development company that has few years of experience in the Blockchain app development and build application according to client’s requirement.

But the main question is what will be the price to build a Blockchain based application?

The actual cost of the Blockchain based application is depending on so many factors that includes feature of application, type of Blockchain, complexity of app and many others.

In this blog, we will evaluate the price of Blockchain based app considering numerous factors. Price calculation are depending on mainly 3 factors:

  1. Process of the Blockchain app development
  2. Complexity of the application
  3. Development Resource

We will review each of them one by one with details. Let’s start with first one.

Cost Estimation of Blockchain based Application

  1. Process of the Blockchain App Development

We will breakdown process of the app development in various activities of the project.

  • Design – In this phase, we are creating the basic blueprint of the application which includes wireframes, UI design with the flow of the app.
  • Development – In this phase, development team will develop the application according to the flow and deliver it to the QA team for testing.
  • QA – In this phase, QA team will review the application and approve for delivery.
  • Deployment – In this phase, development team will deploy application on cloud platform and deliver to the client
  • Migration – Migrating the deployed solution with Blockchain platform.
  • Maintenance – In this phase, we will maintain the new OS updates and do testing to run the application seamlessly.
  • Upgrading – In this phase, development team will add new features and modification in smart contracts.

There should be also some other fees occur as developer has to pay some fee to deploy a contract on the Blockchain.

Development team also needs to use third-party tools for deployment of the Blockchain app:

Amazon Web Services – For storage, computing and delivery.

Notification services like AmazonSNS to provide notification into the application.

Cost of project management

Deliver Blockchain app successfully, development team needs to use project management tools like jira, trello, mantis to track the existing sprint, bugs, deliverables and timeline of the projects. This tools are also contributing in the cost of Blockchain app.

Cost of maintenance

Every year, there are new OS updates coming from Google, Apple and numerous Blockchain platform to provide flexibility and scalability to Blockchain based application. So based on that, the maintenance cost will increase minimum 20% of the project cost. This price will also differ based on features of the Blockchain app.

  • Complexity of the Blockchain application

The price of Blockchain depends on features and complexity of Blockchain app. If the app is required only basic smart contract development, then it will be less complex. If the app is required for semi-centralized app then it will be medium complex application. If the app is required to develop complete Blockchain platform from the scratch and need to create the complete decentralized network, then it will be high level complexity.

  • Development Resource

The price of Blockchain app will be depend on recruiting the team for the app development. There are many ways to develop Blockchain app and few of them are as follows:

  • You can develop Blockchain based app with in-house team.
  • You can recruit a freelancer for a Blockchain app.
  • You can hire blockchain agency to develop your blockchain app.

In-house Team

There are so many pros and cons for hiring in-house team to develop blockchain app in-house. The major benefit is you have complete control on the development team and their development process.

The major disadvantage is you have to be on your toes for full development process and salary of the developer will be higher. As blockchain is new technology, there is a lack of experienced developers in the market.

Freelancers

If you are going to hire freelancers for blockchain app development, then it will be cost you less. Though, most of the client face problems with freelancers including their availability, response time, quality of work etc. Hiring freelancers will benefit you only for small scale of blockchain app as risk will be increase with increment of scope of work.

Agency

The best decision would be hire blockchain development company that has experienced team for blockchain app development. Hiring blockchain development agency will be benefit you that they will serve you as fulltime service provider. Moreover, the cost of the blockchain app will be less than the in-house team. You can sign NDA with them before starting the project in which they will include confidentiality, deliverables and timeline of the project. Blockchain development company can be your strategic partner for your blockchain app.

Final Words

Blockchain is still new technology but choosing the right blockchain development company can help you to deliver your blockchain app. There would be no fixed cost of the blockchain app as it depends on many factors as mentioned in this blog. However, if you find a good blockchain agency, you will get your blockchain app in the range of $20,000 to $50,000 in between. Though it will be vary based on final requirements. 2021 will be the year of technology and you should utilize blockchain development for better growth of your business.

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What is dwell time and its important in SEO?

Dwell time is a metric that is referenced a lot on social media, articles, and other presentations. It has been a very popular topic to be discussed in the SEO line but sadly it remains misunderstood in the SEO community. It is considered an integral Google ranking signal though not by all.

What is dwell time?

Dwell time is actually the total time a user spends on looking at a web page after clicking a link on the search engine result page. Mostly it happens to you when you search or evaluate for an answer which you found instantly or might be a failure for which you hit back instantly. It should be noticed that the more time spent searching your answer on the content of a page you clicked to visit, the higher the probability that page satisfied your needs. 
In short, it is the time spent after the user clicks on the search result link and returns back to the same page. It is the metric to calculate user engagement and session duration.
Suppose you have an e-commerce site, you will have a low dwell time. But why? The answer is the user takes very little time to take out information about their requirements from pages like these. They will just skim through your site and return back if they do not like it. On the other hand, the site which contains lots of content and info requires a lot of dwell time.
Many questions about dwell time are yet to be answered like Is dwell time really a google ranking signal or will it affect the digital marketing career.

How dwell time is different in compare of bounce rate and time spent on page?

There is a very small difference between dwell time, time spent on-page, and bounce rate. Many people have a misconception that they are all the same.
We have already discussed dwell time. Now let us see what the bounce rate and time on page is.
Bounce Rate — It defines the visitors which leave the web page without taking any actions like clicking any link or interacting with a page like purchasing etc. A very high bounce rate indicates that the site is performing very poorly and people are not liking the content. Still some sites like weather forecast or date and time sites can have a high bounce rate which indicates that the user found his information immediately.  
Time on Page — Time on pages defines the total time a user spends on the page while skimming through the website. This metric helps you to know how interactive is your content and your page and a very high exit percentage tell you that your content was not up to the mark and users didn’t find it valuable. Some ways to determine this time includes scroll depth and navigation from one page to another.
This helps you increase your SEO and your page interactions and optimization.

Why the dwell time is important?

Firstly why do people exit out sites? Reasons include spam sites, very slow page loading, misleading content, too many ads, and popups, not mobile-friendly websites and many more.
Here comes the role of dwell time. It determines how long the website is able to keep the user engaged. The longer time the user spends interacting with your page, the higher is the value of your page. Thus in short it acts as a metric to show the quality and relevance of your site.
If you have a well-optimized content, it provides the best insight for your page, thus a high dwell time. It is one of the most important ranking signals that search engines consider thus improving your website search ranking. Clearly good content will lead to improvement of your search ranking and dwell time a kind of ranking signal.

Is Dwell Time A Google Ranking Signal?

This is put up in words by google to date and also google hasn’t confirmed that dwell time is a ranking signal. Dwell time being a metric to find a quality, engagement, and other important stuff about your website cannot be ignored though. It helps the search engines determine a website page’s relevance and usefulness. 
It becomes essential for you to know how to calculate dwell time and use this data to boost your SEO strategies and optimize content for your users to be more interactive and engaged. It will help you better user experience for users visiting your site.

How To Calculate Dwell Time?

It is done using Google Analytics and Google Tag Manager(GTM). It uses the bounce metrics obtained from search engine result pages. Also, there are some youtube tutorials as a guide for calculating Dwell time.
Calculation of dwell time involves code on GTM. This code has two parts. Part one detects if the online search came from google and adds the #gref to the URL.Part two detects when did the visitor return back to the same SERP. This calculates dwell time and feeds data to google analytics.
Very less dwell time shows that your site isn’t performing well and the content is not informative. More than 2 to  3 minutes of dwell time gives an idea that your page has relevant and informative data and the user has found his/her query there on the page. More than that time makes your content very engaging and helpful to the visitor. You can hire SEO Consultant from us to get best for your website.

How To Improve Dwell Time?

After learning a lot about dwell time now is the time to learn about how to improve the dwell time. Here are a few practices you need to perform to attract more visitors to your page to make your page more interactive and popular.
 1. Understand search intent
The most important part for you to know is what your target audience search and want for like information and thus optimize your site accordingly. An extensive keyword search and audience in-depth analysis is required. This will help you keep the right keywords on your site leading to covering all topics users wants and solving their queries which in turn helps you to improve and boost your SEO.
2. An Interesting Intro
A powerful and good introduction can lead visitors to keep reading your content. As in today’s world, people just skim through the site if they do not find it interesting or relevant. Good intro to your page glues your customers to your page. Use images, links, proof, previews to improve your dwell time SEO. A short preview/index helps users to know what content your page has.
3. Engaging Content
The most important part of your page is your content. The content should relate to your target audience’s wants and requirements. A careful hunt is required for audience content format and the type of content and relevant information they want. 
Some important points included in creating bullet points to show important points, using subheadings, providing useful links and images, facts, and a powerful conclusion.
4. Maximize Internal Linking
This helps you to keep your audience on your page more integrated and engaged. These help in website navigation and page interaction. Also, beware of not putting a lot of irrelevant links which can cause you to lose your audience who will take it as spams. This can cause you the penalty and thus is not encouraged. The best idea for overcoming this is to use anchor tags for your content to provide useful links.
5. Readability
Your content should be well organized and readable. Make your content clear, well-spaced, and ready to read with highlighting important points for the target audience. This is very important for your SEO. For making your content interactive and readable you should keep your sentences short and make your points clear, write in a conversational tone, properly organized hierarchy with bullet points and important images, and links(anchor tags).
6. Improving Site Structure
Don’t make your site too Dynamic. Make it very simple so that people can find what they need at the first go. Focus on readability and interactive content which will keep people engaged. A short and simple website with all information user wants can attract more audience to your page. Here comes the role of web design and SEO.
7. Using Images and Videos
Using interactive images or short clips can increase your site traffic and make people read your content more interestingly. Also, this captures the target audience’s attention if you use proper and apt images and videos. People will be more on your site and thus would help them explore more of your content. Keep a few things in mind like using JPEG or PNG format images, no use of copyrighted images or videos, image files names should be customized, optimized tags, compress images, etc.
8. Improve Page Speed
Page speed matters a lot when it comes to user interaction with the web page. Many users leave the page when it takes a lot of time to load. So larger loading time leads to higher bouncing rates and thus lowers the dwell time. Thus optimize your site images and links so that it doesn’t take much time to load.
9. Mobile-Friendly Website
Most of the users use mobile phones and thus they tend to use mobiles to search for something they want or information they want. For this, your site needs to be user friendly so that it appears on the web page and thus users are able to navigate through it efficiently.
More users are attracted when you keep your site simple and navigable. Optimize your site such that it becomes mobile-friendly and users don’t need to zoom content to view your content and it adapts to the screen of the smartphone.
10. Avoid Clickbait Headlines
Lastly, try not to have clickbait headlines. This makes your site’s reputation go down amazon users and makes them give a bad review about your site. It annoys users, attracts the wrong audience to your site, and has a very bad effect on bounce rates. This makes your sites search rankings go down and result in a bad reputation.
Use creative headlines and give meta descriptions and produce great content to improve user experience and engagement on your site.

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TOP 5 DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2020

Studies have shown that ecommerce and other online business has shown positive growth curve by 20% from 2018 to 2019. This is curve supposed to hit 27% by end of 2020. With such huge growth in online business, isn’t it quite obvious that we will need strong digital marketing as well?

The demand of digital marketing doesn’t end here. Not only that we need positive digital marketing approach here, but also, we need to update the strategies that are being followed for the marketing. Its time to play by the trend now. 

Digital marketing is now more than just online marketing. With mobile based marketing coming on board and the super-fast internet connectivity, reaching out to clients has never been easier. 2020 is all about hi-tech advancement and innovation in the digital marketing process.

The digital marketing process has been evolving into an altogether new aura with the advanced technologies of artificial intelligence playing their part. Mobile marketing is taking over the market.

In a situation like this, it is essential that we are always aware of the trends in digital marketing prevailing in the market for 2020.

Top 5 trends in digital marketing for 2020:

To be at the top of the digital marketers’ list, you need to follow the trend in the industry. Below are the top 5 trends in digital marketing, that are meant to increase the business volume miraculously in 2020 –

  1. Optimization with voice-based searches:

Searching with voice recognition! This is not a new technology for 2020! 

Of course, it is not a new technology. But with this technology was not put in use for digital marketing until now since the search engines didn’t process voice recognition preciously until now. There were issues with sound clarity before.

But now, the trends are of website development has also assisted in developing voice optimized searching.

It has been proved that 56% of the voice-based searches takes place on smartphones.

  1. Marketing with Omnichannel:

Like the name says, Omnichannel, is a marketing tactic taken up to promote through multiple channels. The system incorporates several exchange points for the customer to proceed towards purchasing.

In short, this is a technology that lets the digital marketing to happen on several channels that are available for the customers.

The channels that play vital role for e-commerce are – 

  • Stories from Facebook and Instagram or videos that are ephemeral
  • Chatbots and assistance that you get online
  • Podcasts
  • Applications on smartphones

The most commonly used channels for marketing by the ecommerce companies are the social media platforms, e-mails and similar. 

Omni-channeling is simply a consumer-facing approach of digital marketing that engages customers to a great extent. The technology was deduced after thorough observation of the fact that people generally search around 3 – 4 different channels for a particular item before going ahead with one. 

  1. Marketing with Video:

Though video marketing is a in vogue for digital marketing for a long time now, the technology has evolved since the beginning. The format of video marketing is different now than it was a year before.

Marketing with videography has proved to take over around 85% of the online consumers. These are videos that are never used by companies and MNCs. They are generally put online by individuals instead of brands. This is expected to grow consumer volume at 4x rate.

Why videography? The marketing tool is easier and less complicated to handle.

  1. Virtual and augmented reality:

Virtual reality and augmented reality are a relatively new trend in the advertising market. It aims at converting the unreal environment of the advertisement topic into an experience that is as good as reality.

So now, buyers can actually experience the offers put forward by companies to them even before they have bought the item. 

When you use these techniques, you don’t publish advertisements only, you also spread across awareness of your brand as well. These methods have been proved to be effective in retaining customers that are attracted by the innovative advertisements.

  1. Learning from a machine or simply artificial intelligence:

Artificial intelligence, yet another innovation for marketing. With all the big ecommerce companies indulging in advertisement with AI and learning from a machine concept, these ideas have evolved in the market.

Why should you choose AI for marketing? Well, if you need a future forecasting on human behavior and expected responses of the consumers, what can be better than AI? 

The technology is meant to collect data that helps in studying clients’ thought and planning of future marketing strategies. This helps you to identify the customer needs, their preferred time for marketing etc. So, you can make your marketing strategies accordingly and promote.

There are many more trends in the market as far as digital marketing is concerned for 2020. Grab the new and major ones and put them to use. The year is promising and is sure to display improved growth curves in business.

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6 IMPORTANT POINTS TO CONSIDER WHEN CREATING A MOBILE APPLICATION FOR iOS

If you have a plan to launch you own mobile application, you need to keep in mind that the mobile application store has their specific restriction regarding the apps they allow to publish. They have specific guidelines for styling and designing an app. While you create your app, you need to abide by those norms.

Among the points of consideration its important that you consider your competition. An app store can several other apps which has similar features as yours. Make sure you are able to show traits of distinction in your app and justify the usefulness of your application.

3 points you might like to note before you create an app for iOS:

  1. Registration: Before you launch your application, register with the application store as an app developer. Ensure the documentation is fine. This ensures time management at the time of app launching.
  1. Meaningful material preparation for app page: While you register with Appstore as a developer, remember to send them the screenshots of your application page. This will help in verification if the app complies by the strict specifications of size and format. Show the description, advertisements, the privacy policy and keywords.
  1. Planning marketing campaigns: Run test for the mobile app once it launched within a week. To initiate this, you need to have a marketing campaign planned in advanced. Advertising plans can initiate here.

Apart from basic planning and being careful about launching your product, it is also important that you pay head to the features of your app as well. The features you give to your website need to comply with the recommendations of the Appstore. This reduces your chances of facing odds and problems while operation of apps.

7 features to consider when you prepare your application for iOS launching:

Like mentioned before, preplanning is essential. Do some competitor study before you conclude on the features essential and features permitted. 7 essential features that needs to be incorporated in mobile application before their iOS launching are – 

  1. Create a design to match the device since the fleet are generally small in size.
  2. Ensure the app you create is compatible to work in mode other than devices so that they open even on tablets. Being compatible is not only it. Your app needs to perform work conveniently with the small mobile screen interfaces.
  3. Ensure you app calls for automated update in the device to stay synched with the advanced version of the system that operates it.
  4. Modern mobile devices have displays with high resolution in retina. Thus, you need ne bothered about using bright colors in the layout design. While designing you can choose elements and fonts to fit in to the screen comfortably.
  5. While you create the app interface for iOS, it is best to follow the guidelines set forward by Apple Human Interface.
  6. Follow the guidelines mentioned in Appstore Reviews before launching your mobile app.
  7. Advance preparation for launching and publication is always appreciated. Gets your DUNS number by applying 3-4 weeks in advance.

Creating a successful app for iOS app store:

If you want your mobile application to be successful, you need to have a proper plan. Take strategies after thorough advance study. Refer to the following 6 important points to consider when creating a mobile application for iOS system-

  1. Detailed research: 

Research is very important before you create anything. Research includes market studies to identify the customers you would like to target and their demands. It can be studying the competition to ensure you have some this unique that your competitor doesn’t have. Think of something out of the box to get some eccentric algorithms, logo etc. Its all about staying distinct.

  1. Planning and marketing for target consumers:

Once your research is done, it’s time to plan the creativity. If you have identified your target consumers, find out what makes them more comfortable. Plan marketing strategies to reach out to clients effectively. Plan the mobile app layout to make it user-friendly, plan the price to keep it affordable and most importantly add features that attract more clients.

  1. Understand the workflow of app operation:

Make a workflow of the app operation and ensure that it abides by your initial plan. This is all about planning the number of screens in one app and their connections in between.

  1. Interactive Navigation:

Design the app layout such that it is intuitive and can be navigated easily. This is don’t mean the exterior appearance only. You also need to navigate the internal links to make the app interactive.

  1. Color of app page:

Coloring an application properly plays many roles-

  • Makes the app page attractive and created impression.
  • Keeps the visitors engaged.
  • Good for branding.
  • Speaks of the theme of your product.
  1. Orientation of a Device:

Use a design that doesn’t get hampered with the orientation of the phone. Interaction of an app is reduced with change in orientation for apps.

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7 THINGS TO DO WHEN YOUR BUSINESS GETS IMPACTED BY COVID-19

The pandemic of Coronavirus or COVID-19 has affected the world economy to a considerable extend. The wrath of the virus has led to temporary closure of majority of the industries and stores. Even though essential products are sold, they face hindrance as well. With the fall of economy, every single business is facing a havoc loss. Its almost like the world has come to a halt.
But you can’t just give up on your business because this. Every small or big organization is looking or solutions to keep their companies from falling apart.

7 things to do when your business has been COVID-19 affected:

Few tips in these situations may help your business to survive for the future. The business owners need to take initiative and follow the 7 important things in order for their business to make it through the hard times –

Safeguarding the facility from becoming a transmission vector location:

Consider the safety of your customers and staffs first and take strong action related safeguarding the office environment. It is understandable that the closure is temporary and even if the stores are open, they are operating in low worker strength.
If you have an open store or working plant, you can start by sanitization work.
Screen employees and customers at entrance.
Provide them with sanitizers to clean their hands.
Avoid handshakes
Mandate the use of masks for the workers.
Try maintaining a minimum distance of 2 meters between 2 employees working side by side.
Reduce the working strength and let some employees work from home.

Spread customer awareness:

Its time to spread awareness and not panic by properly educating your clients. Update them with the changes you have brought upon with the store guidelines, shopping hours etc. It’s very important to educate them with the information that these are temporary decisions taken in their favor only.
Keep in touch with your customers on a regular basis to avoid spreading any fear.

Staff Communication:

Considering all the news spreading over social media and other media channels it becomes difficult for everyone to be sure of the actual facts and figures. As an employer, take the ownership to make your employees aware of the practices that are best for their health.
Stay updated with the current scenario and protection plans by the Government and spread the news accordingly.
As a leader, its your responsibility to avoid FUD, or simply Fear, Uncertainty and Doubt. Don’t be confused. Its time to discuss the matters with your management team and come up with ideas and solutions.
Talking to your managers alone might not get you the correct resolution. Its time to communicate with every employee and consider all their ideas on development of business. Taking opinion is a good way to keep them motivated. Also, an amalgamation of ideas might help you get the resolution you are looking for.

Plan changes and be prepared:

There are so many “if” s in the current scenario. No one has a clue when the entire storm of pandemic will be over. In days of such uncertainty it is best to be prepared. Assume the changes possible and the ones that can affect you the worst.
Knowing your possible changes and discussing about them helps people understand the situation better. In case there is possibility of freezing salaries because of loss in revenue, the employees will be prepared to handle the situation instead of reacting.

Seek assistance from suppliers and vendors:

In hard times like this, you might consider enlisting your suppliers and vendors for their minor contribution in assistance. You can renegotiate certain terms for payments or try for a better price. You might not seek any assistance with delayed payment approvals. You might seek additional service at predetermined cost.

Manage the cash flow:

Managing your funds well is very essential to ensure you don’t loose money unnecessarily. Try arranging for credit options wherever possible. Increasing the credit payment limit is definitely some to ask for from your loaning companies.
You can also try to liquidate some reserves to have them as cash floating in hand for times of necessity.

Seize opportunity:

You can’t get disheartened and stop looking for business opportunities. Check if there are opportunities where you might be able to crack a deal with promotional activities. Develop your products more. Brainstorm for new ideas of promotion such that clients get attracted. Seize every opportunity you come across.

The main deal with the COVID-19 handling is to be calm and staying focused. Stay strong, plan with your employees and get solutions to improved business situations.

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MOBILE APPLICATION – A BOON FOR THE FOOD INDUSTRY

In the modern tech-savvy world, from shopping to booking your hotel to booking a transportation, everything happens online. Courtesy to the wonder machine, mobile, all these facilities have actually brought the world in our pockets. We can now access any service we want right at your palm with one click. Why should the food industry be lurking behind? Even food industry is now going online with mobile application for delivery of food.

The transformation observed in food industry with mobile food deliver application:

Food delivery applications gained their popularity in our society since last 10 years. Statistically reports show that the growth of business in food industry has positivity with the development of finer applications. In fact, the business is expected to have a around 9.3% growth by 2023. The majority of the delivery segment is based on a restaurant to customer sales.

How mobile applications helped the growth of food delivery business?

It’s a known fact that online presence and mobile applications are responsible for positive growth of every business. Food industry like other business sector has faced similar effects of the mobile applications.
When you use a mobile application for food delivery purpose it is all about the experience and ease of having food at doorstep in few clicks.
The features that played part in this growth can be described as –

Easy home delivery of food:

The fact that you can have your demanded food delivered at your doorstep without even getting out of your chair itself is very fascinating. With the mobile apps, ordering from restaurant has become so easy. The convenience is enhanced with the fast delivery terms.
Every detail of what you order is already here in your screen. All you need to do is just click.

Reservations made easy:

Not all meals can be enjoyed with home delivery. But you can definitely skip the line! With the mobile applications help you secure a table for you and your family. Even if you have forgotten about the reservation, it’s no big deal.
The app will help you identify the nearby restaurants who are willing to take a last moment table reservation and even select the menu prior.

The reviews:

With the applications getting more developed, you now have access to all the restaurant and delivery person’s reviews. You can check which item comes with what kind of review and place an order accordingly.
So now the taste related confusions are now over. Also, rate your delivery executive to let others no of someone’s good work. Your review on the food and the delivery experience works as a way of improvement for future orders.

Online discounts:

Who doesn’t like to get discounts on every purchase? But discount on food! This is a concept that started with the mobile applications. This is meant to satisfy every appetite even when they are on low budget.
When you have special discounts and cashback offers on every order, why would budget be a problem. With the discount offers, a surge in food delivery demand has been observed. The more discount you get on different items, the more food you end up purchasing. Well, the good part is that different items are sold in this manner, that would otherwise haven’t sold by themselves.

Map support:

The feature of having a map support to track the location of your order with GPS support is something appreciated the most. Right from the moment after placing an order, we tend to check the order status. With proper map, it becomes easier to note how far the delivery executive went.
From the delivery aspect also, it turned out to be beneficial. If you feel the delivery executive is taking a longer route or have got a wrong direction, you can guide the person.
This will ensure faster delivery and eventually increase the number of foods being delivered per day. It’s all about increasing the proficiency of the work.

Online payment:

With the online payment gateways like net banking, credit card, wallets etc., cash problem is no problem! If you don’t have cash, you can simply pay with online payment options and place your order.
In fact, this makes the delivery smoother. You don’t now have to hackle with the food delivery personnel regarding the any money changes. You no more have to tender the exact bill amount.

Conclusion:
A recession in the food industry is something rare to experience. With mobile application technology this has brought an end to the chance of ever having a recession. With the growing demands of home delivered food, the business has seen considerable growth. True the mobile apps worked as boon for the food delivery business.

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Node JS VS PHP- Comparison of two web development framework

NODEJS OR PHP – KNOW WHICH IS THE BEST TOOL FOR WEBSITE DEVELOPMENT

Both NodeJS and PHP are popular among web app developers as good tools for development of website application. But which is the best option for you?

To get choose the best, you first need to have clear idea on what each of them do. You need to identify your genre of application work. Each of the two tools have different utility. Depending on which utility satisfies your work, you can decide on the best suite for you.

PHP suite in brief:

PHP is a suite that is mainly scripting language and open source that is used by website developers to build customized and static website applications. The features of this suite are robust, making it web developers’ preference.

NodeJS suite in brief:

NodeJS is a much modern suite that doesn’t run on languages but used JavaScript. It is used to build the server-side of website applications. This is preferred by the modern web developers as this suite is ideal for preparing a secured, fast and scalable application network.

Which is the best suite for web development among PHP and NodeJS?

If we compare the performance and speed of NodeJS VS PHP, we can see that both have equally gained a good position in these aspects.

Performance related to speed in NodeJS is higher as compared to PHP. Whereas, PHP provides a stable and reliable performance. The competition is tough here.

To decide on the best here, let do a comparative study and discuss on the pros and cons as well-

  1. Comparison where NodeJS is preferred over PHP based on Speed:
  2. NodeJS has V8 engine which is faster
  3. The server connectivity of NodeJS is continued
  4. NodeJS comes with callback functionality. This assists in multi-functioning.
  5. It provides better website development
  • Comparative reasons that make PHP better:
  • PHP uses the traditional SQL database, making it easier to work with. Whereas, NodeJS uses a different database library.
  • PHP support more hosting in single click.
  • Modules used by PHP are relatively modern and the technology is more powerful
  • PHP provides user-friendly website development package

Choosing amongst two over Pros and Cons-

The Pros in favor of PHP suite:

  • The Code Base is enriched
  • Solutions here are portable in nature
  • PHP is ideally designed for development of websites
  • It uses known database

The Cons related to PHP suite:

  • PHP is inefficient in handling the SoC or Separation of Concerns
  • The model used here is backdated Client-Server type

Pros in favor of NodeJS Suite:

  • Provides faster solution for server-side
  • Uses only one programming language throughout the Stack
  • Highly flexible
  • Fast solution for the back-end job
  • Provides application in one page
  • Uses single programming language

Cons related to NodeJS suite:

  • Its comparatively a newer suite and is not matured enough yet
  • Doesn’t always handle applications that are CPU-Intensive in an efficient manner

Final discussion on the best suite for website development: Now that we know the benefits and integral character of both NodeJS and PHP suites, its easier for us to decide which on is best for web development. Identify your development needs and select one that meets the requirement. Remember both are fast and they perform well.

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What are the ways to restrict the decline in digital marketing due to coronavirus

IMPACT OF CORONA VIRUS ON DIGITAL MARKETING AND THE REMEDY

COVID-19 or as commonly called, the Corona Virus, not only has negative impact on our regular lives, but also has affected the online market.

It is known fact that all industries are facing a recession, leading to reduction in demand of the consumers. These effects are also becoming visible in the online market. In fact, according to the publishers, this pandemic terror has already showed revenue decline for the online ads. Statistical report has shown a 10% decline in the digital marketing graph already.

What can we do in such a situation to ensure a change in the declining graph? Of course, we need easy and attractive digital marketing solution.

ways to restrict the decline in digital marketing due to coronavirus:

Owing to the poor financial condition and lockdowns, it’s obvious that people will have no option but to go online. So apparently, the demand for non-essential online items might have lessen, but it will definitely give rise to new demands. E-commerce has indeed seen a surge in demands, like online groceries, e-sopping, etc. websites.

Its time to break the stereo-type of digital marketing and make new plans to change this declining graph.

Below are 4 ideas to restrict the decline in digital marketing due to coronavirus

  1. Innovative SEO strategies and contents:

When we talk about a declining graph, we are basically concerned about the decline in the organic online traffic in each of the websites apart from e-commerce and certain social media platform. The best idea currently would be come up with new and unique SEO strategies, to get the customer attention back

Prepare contents that your target clients are willing to see now. You can use social media platforms to promote these contents. Reach out to maximum people and try to generate leads with new advertisement campaigns.

Optimize your website with the new plans such that the SERP is maintained properly.

  • E-mailing over silent online presence:

Its high time for you to be vocal about your company and the service you provide. What can be a better tool than E-mail for communicating with clients during the critical days of pandemic?

Yes, e-mail is the tool that you can use to reach maximum people in no time. Prepare your client list and shoot bulk e-mails. This campaign definitely boosts digital marketing and in turn the SEO rank.

Make your clients aware of your online presence with regular communication.

  • Regular data analysis:

In order to enhance your presence in the online market optimally, a proper digital marketing analysis is important.

With all remotely working employees, this analysis is also going down. But these metrics are important to monitor online performance and improve accordingly.

Hence, it’s very important for everyone to access the data analytics regularly through VPN and work on marketing strategies as required.

  • Control paid searches:

Its essential to end unnecessary expenses on paid search results that don’t benefit, when the reduction in search demands in the market is already known. Its time to spend wisely for service and product campaign with digital marketing. Paid searches that fetch business should be focused only for the time being. The above 4 tips are likely to boost your revenue as the digital marketing graph gets reversed back to normalcy.

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7 DIGITAL MARKETING IDEAS TO CONSIDER DURING THE CORONA VIRUS

CORONA VIRUS PERIOD- TIME TO HAVE STRONG ONLINE PRESENCE

Owing to the severity and fast spreading nature of the current Pandemic, COVID-19 or as better known, the Corona Virus, people are completely stuck at home. The rise in Pandemic has forced people to stay home and go online.

Astoundingly, people are showing increased interest in e-commerce and online working opportunity. This clearly indicates, it is time for online business. What can be a faster mode of reaching out to your target audience than a digital marketing idea? Time has come for new digital marketing strategies to secure SERP ranks.

Marketing Strategies for Pandemic days:

Statistical analysis has shown that companies who worked tirelessly during the times of recession have secured a strong position in the market. Pandemic is yet another such time, so plan well.

7 digital marketing ideas to make your business grow during Corona Virus-

  1. Connect using social media platforms:

Social Media platforms like Facebook, Twitter etc. are the place that is currently attracting majority online traffic, owing to critical time and its updates.

In such situations, what can be a better way to promote about your company than social media?

Connect with you target audiences daily through a business account in these platforms. Remember, don’t be extreme pushy about products but be sensitive to draw attention. Connect more, show your concern, give a mild nudge to your offers and see the traffic increase.

  • SEO support:

Search Engine Optimization is more important than ever before. Since the online competition has now increased, it is important that you now have a good rank in the SERP. You need to be visible on top when people go online and search.

Update your website with SEO contents and make the page easy navigable for customer comfort. Try to hire some search engine optimization company to help you for SEO support.

  • Pivot business:

Online dependence of humans has increased considerably due to lockdown phase. Its high time to pivot other business into the online forum and show your concern.

Certain acts that help you gain trust among customers are delivery free of cost for food and groceries, online tuitions, online work-out guide etc. More such offers you give, the better attention you get.

  • Give time to Digital marketing list:

Due to lack of time in the busy office days, we tend to skip out on many factors. But now since you are on down time, start repairing the digital marketing to-do-list and plan accordingly. You can start with new web designs and user-friendly contents.

  • Get a review online:

Since people are not encouraging long distance searches, its time to focus on the strategies for local SEO. Start by optimizing your website for searches that indicate “near you”.

Add more relevance with online review management aid and get some positive feedback in the days of Chaos.

  • Go unique and use Pay-Per-Click:

Pandemic requires unique deals. Set out some awesome and unique offers for your clients and activate the Pay-Per-click more to generate more revenue when the clients’ check-out your offer.

  • Prepare for surge during bounce-back:

Digital Marketing doesn’t ever provide immediate increase in revenue. It’s a long process. You need to have consistent SEO campaigns in order to retain the customers even when the pandemic terrors recede after few months.

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