You’ve probably heard of search engine optimisation (SEO), local SEO, and even social media SEO, but now TikTok SEO is entering the club.
TikTok’s popularity among non-professional users and marketers is on the rise, therefore it’s crucial for those trying to target particular groups with their content to understand TikTok SEO and how to use the TikTok algorithm.
To help you develop content for your company that resonates with your viewers, we’ll go over the fundamentals of TikTok SEO in this article as well as how the platform’s video algorithm works.
What is TikTok SEO?
TikTok SEO is the practise of enhancing content on the platform so that people can quickly find it while utilising the search function.
By 2023, there are projected to be over 834 million active TikTok users, therefore using TikTok SEO will help your videos stand out in the crowd. You can increase the visibility of your content to users of the app’s search feature by doing this.
How to optimize content for TikTok SEO?
Using pertinent keywords that viewers are likely to use when looking for material will help you optimise your content for TikTok SEO, just like you would for traditional SEO. You may make your content better for TikTok SEO by:
Understand user and search intent:
Knowing user and search intent is the first step in selecting keywords for your content. Consider how your audience could search for your content, and then add those words or phrases into your films.
Incorporate keywords into your content:
There are several ways to incorporate keywords and phrases into your video material, including using hashtags and captions, adding them to the video text, speaking them out loud in the video, and using automatic captioning.
Use trending sounds and songs:
Using popular sounds in your content is another technique to increase user visibility. Unsure about how? Take inspiration from other popular videos that have used the same sound or tune, then add your own flair.
What is the TikTok algorithm?
Users’ experiences with content on their For You page are based on the TikTok algorithm. Everyone’s experience with this content is unique, and it may change over time based on user viewing patterns, interactions with the content, and preferences.
According to TikTok, its algorithm is a recommendation engine that provides users with a stream of “videos personalised to your preferences, making it easy to locate content and creators you love.
This feed is driven by a recommendation engine that sends each user content that is most likely to be of interest to them.
In other words, TikTok’s algorithm learns about your viewing patterns via your interactions with the app, such as like videos and following accounts or if you finished a movie.
Using this data, the algorithm fills your For You page with more items it anticipates you will like and less content you might not.
TikTok SEO ranking factors
We have firsthand experience with the complexity of algorithms because of traditional SEO’s many ranking criteria. Recommendation systems employ a variety of different elements to deliver material to consumers.
The three main TikTok ranking elements for the platform’s algorithm are summarised as follows:
1. User Interaction
The TikTok algorithm examines both the content that people interact with and their behaviour when engaging with it. Did they scroll away after a short while or did they watch the entire video? They liked the video, right? Or perhaps they went to the creator’s profile to see more of their work?
When choosing the material for a user’s For You page, this TikTok ranking factor takes into account all of these considerations (and more!). TikTok’s ranking factors for user interactions include:
- Likes and shares for videos
- You added a video to your favorites
- Videos that you’ve favorited or bookmarked
- Videos you’ve reported as being inappropriate Videos you’ve said you’re “Not Interested” in.
- Completion rate for videos (i.e., if you watched a video to the end)
- Topics you’ve either searched for or show interest in
- The material you provide and the music or audio you use
2. Video Information
Video information is another aspect of TikTok ranking that is taken into account by the algorithm. Video information factors are all about the video content itself, not how you interact with it.
As we briefly explained previously, the tunes and sounds present in a video are taken into account by TikTok’s algorithm.
The following video data is taken into account by TikTok’s ranking factors:
- Songs, audio, and other sounds
- Video text
- Content topics (especially trending ones!)
3. Account and device settings
The content that TikTok’s algorithm displays to users can also be influenced by the settings on your account and the device you use to access the app.
Users are prompted to choose topics when they sign up for a TikTok account. This preliminary poll serves as a starting point for TikTok’s algorithm.
The films displayed on For You pages get more individualized and catered to the user’s interests as they interact with additional content.
Country, language, and even the sort of device you use to view the app are additional device and account options that affect TikTok ranking.
TIK TOK works differently for different artists and creators. There has to be some way that works as a boon for you. Get a marketing agency that can help you master this platform’s SEO.