Website Launch! Tips on Website Marketing You Cannot afford to miss.
Digital marketing for new businesses and websites is more challenging than ever.
Even when customers are more disengaged, competition is fiercer, and budgets are already more robust, it can still be done. New websites can now take up to three years to leave the fictitious Google Sandbox and begin ranking for hundreds of keywords.
How to Promote a New Website
It might be difficult to market a new website, but with the appropriate tactics, you can improve visitors and conversions. Here are six practical strategies you can employ:
- Utilizing pertinent keywords and meta tags, optimise your website for search engines.
- Utilize social media to gain followers and interact with your target market.
- Spend money on pay-per-click marketing to target particular demographics and keywords.
- Work together with other websites and thought leaders in your sector to increase traffic and backlinks.
- To establish relationships with your audience and advertise your goods, use email marketing.
- To encourage people to take action on your website, provide incentives or promotions.
The What and Why of a Website Launch Plan
I’d assume that 95% of newly launched websites lack some kind of explicit launch strategy. They merely press “publish,” then wait to see what happens. However, I’d also hazard to guess that 95% of websites crash and burn faster than a middle-schooler falling off the diving board at the local pool.
All of this is to argue that, while having a website launch strategy is not necessary, doing so often yields better results and may even put you 90 to 180 days ahead of where you would be if you simply began creating content without any sort of marketing or promotion plan.
Nobody is aware of your website when you first launch it. Most individuals in your personal and business networks don’t know, neither does Google, nor do online strangers. If you don’t create a strategy to deliberately systematise your launch, it will continue to be that way for a number of months.
A launch plan is essentially a formalised website marketing strategy for telling the right people about and promoting your website in an effort to establish early traction that may be translated into exponential development over the coming days and weeks.
A website launch strategy can be created in a variety of ways, but it often includes these three stages:
Pre-Launch: You perform these actions right before launch to make sure your website is prepared to go live. It’s a highly particular collection of tasks that must be completed in order for your launch day and subsequent processes to go without a hitch.
Release Day: On the day of launch, every cylinder is aflame. If your pre-launch strategy was deliberate, you should notice a respectable level of lift within the first 24 to 72 hours. The more you can benefit from this exposure and traffic, the better.
Post-Launch: Even while launch day is undoubtedly significant and exciting, it only lasts for one day. Even more crucial than launch day is what you do thereafter. You’ll benefit from having a clear post-launch digital marketing plan.
To increase your chances of a successful website launch, you need each of these three elements. I’ll also demonstrate some of the precise techniques you can use to master each step in the remaining sections of this post.
Pre-Launch Tips and Tactics
Understanding your launch day objectives clearly is the first step in developing a pre-launch strategy. What do you genuinely want to happen on launch day, in other words?
In general, most business owners and marketers want as many of the following things to happen as possible:
- Clicks and visits
- Content consumption
- Email opt-ins through typical email marketing tactics
- Content sharing on social media
- On-page search engine optimization (SEO) after heavy keyword research
- Link building from other websites and, particularly, high authority sources
- Website engagement through social media marketing (like comments)
- Check your website rankings (but not too much)
You’ll get things moving in the right way if you create precise goals for these things.
Here are some advice and ideas to help you get the most of your pre-launch plan:
Start by creating a 7-second lift pitch.
Nowadays, the typical human attention span is shorter than a goldfish’s. This implies that you only have seven seconds to capture someone’s attention and keep it. Your website’s conversion rates will plummet if it loads more slowly than seven seconds. For this reason, I advise creating a succinct elevator pitch that you can use to direct your content, promotion, and marketing initiatives.
Produce a single key piece of content
No matter how effective your marketing plan, it will be ineffective without content. You must begin with one piece of pillar content even though we’ll talk about the “heart and soul” of your launch content in the paragraph after this one. The article you want to go viral the most is this one. You will market and advertise this material the most.
Create a variety of engaging material
The majority of people make the error of releasing just one piece of content during their initial launch. Visitors to the website are unaware that they have a content calendar with intentions to upload one new article per week. So when users visit the website, all they see is a sparsely-populated page with little to show for it.
You want at least three to five more pieces of “sticky” content that naturally spin off the pillar in addition to pillar content and SEO power pages. Choosing a moving business, the best techniques to repair an old house, etc., would be sticky topics if your pillar post is all about how to acquire a property.
What to Do on Launch Day
Launch day is actually quite simple if all the pre-launch preparations have been completed. You don’t need to exert much effort. (other than a little promotion and engagement). Here are some recommendations:
Inform Your Current List
If you already have an email list from a previous company endeavor, inform them that your website has launched. Additionally, you might want to consider rewarding them with a gift or reward to encourage them to spread the word. (Unless your current business is directly tied to your old one, don’t expect to see much of a bump here.)
Keep Your “Dream 100” in Mind
As part of your pre-launch promotion campaign, you ought to have previously contacted everyone on your “Dream 100 List,” but you’ll want to send them a reminder the day of the launch. Be succinct and to the point. Encourage them to spread your material, but keep in mind that they must benefit from it.
Run a contest on social media
Create social media material where you may reward people who share your website if you have a following on your personal social media networks. People may need to tag a specific quantity of your followers in order to be eligible.
Post-Launch Website Marketing & Promo
If your pre-launch promotional strategy serves as sort of a foundation, your post-launch promotional plan is where the majority of traffic building takes place. Here are some useful recommendations:
Email Your Contacts
Regardless of whether you were able to collect a few dozen or several thousand email opt-ins, your post-launch strategy should contain some kind of welcome sequence.
Following opt-in, a decent welcome email sequence typically comprises three to five distinct emails delivered at regular intervals. (like one day after, three days after, and seven days after). Each of these emails shares content, clarifies your brand, and offers the recipient specific next steps they may do.
Reply to All Comments
You might not be able to respond to every comment on launch day, but you should make it a priority to respond within 72 hours. By replying to every single comment, you not only show each individual commenter that you’re listening, but you send a message to everyone else who is casually browsing that you’re engaged.
Recognize and Appreciate Everyone’s Contribution
To anyone on your “Dream 100 List” who assisted you by sharing a social media post, sending an email to their list, or promoting the website in any other way, send them a thank you note and/or gift. Would also advise you to thank everybody who didn’t assist by giving them a card or gift. You’d be astonished at how many people your kindness would surprise. Even a small number of people might share your website and material in return later.
Build Your Website Launch Team
The process of launching a website and then continuously marketing it takes time. If you attempt to handle it all by yourself, you might be dismayed to learn that it exhausts your internal resources and leaves no time for the other aspects of your company. As a result, you are forced to make a difficult decision between your company and your website, both of which are crucial.
Launching your website with a team of individuals you can deploy in very particular regions is the better course of action. People in charge of design, website redesign, content production, marketing, analytics, promotion, etc. are included in this.